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Company Profile

Born in Calabria, Italy, the same region where Versace and Dolce & Gabana begin. Natalo as a boy watched his family as they made suits by hand for local politicians and businessmen. He soon realized his destiny and so the journey began. In 1964, with only a suitcase in hand, he arrived in Toronto to continue his family’s tradition.                                                                                                                                                                                     Natalo’s first store opened in 1975, located in downtown Toronto at Yonge and St.Clair. The Suit Gallery carried Valentino, Versace, Gianfranco Ferré and made to measure, bespoke menswear. After 20 years of operating in the downtown core, Natalo decided to move the store closer to his clients. In 1995 the new store was opened in Woodbridge, Ontario on Hwy 7 and Weston road, right next to the Hwy 400. A new store, a new look, a new vibe and a new name, Studio on 7. Studio on 7 expanded its offering to more than just men’s formal wear. The expansion included men’s casual wear by Dolce and Gabana, Energie and Diesel. Most people know who these designers are today, but in 1995, Studio on 7 was the first men’s boutique in CANADA to carry Energie and Diesel. Studio on 7, a true pioneer in CANADIAN fashion.                                                                                                                                                                                     During a recent interview with Natalo we discussed the evolution of men’s fashion in Canada.                                                                                                                                                                                     George Rabuzin from STUDIO808 asked: “Nat, as long as I can remember you always look sharp. Tell me about the current trending in men’s suits?” Nat responded, “During TOMS [men’s fashion week in Toronto] this year I noticed a lot of unique black and white textured patterns on men’s sport coats. I also noticed that the suits were fitted and I am happy to see the Canadian Designers trending towards fitted suits.”                                                                                                                                                                                     “I have been dressing my clients in fitted suits with low rise pants for over 10 years. Most clothiers continue to dress their clients in oversized suits and baggy shirts. Oversized suits are just easier to sell, they only require simple adjustments to the hem and waist.”                                                                                                                                                                                     “This, hurry the client out the door, approach doesn’t make sense to me. A suit is an extension of person’s character. When you are the groom or attending an event with a professional photographer, you must look you best. A suit must be fitted individually, not only to the client’s body type, but also to their personality.”                                                                                                                                                                                     “Other clothiers don’t take the time to get to know their clients, never allowing them to fit for personality. When you don’t take the time to fit for personality, it’s a job half done.”                                                                                                                                                                                     “It sounds simple, but this is the art of a good clothier.”                                                                                                                                                                                     “After 40 years, we know what needs to be done to make our clients LOOK BETTER.”                                                                                                                                                                                     Come in and see for yourself.                                                                                                                                                                                     The Espressos and Cappuccinos are on us.                                                                                                                                                                                     Natalo & Mike Urso

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