Last week on Shark Tank—ABC’s Dragons’ Den series—viewers saw an interesting wedding-themed business proposal. It was called Paparazzi Proposals. It’s New Yorker James Ambler’s business of candid “paparazzi” engagement photos—and we think it’s clever. Ambler was a paparazzi photographer for 6 years, and when he proposed to his wife, he thought of the idea of paparazzi style engagement photos. The business provides couples with candid photos of a moment they will remember forever. It’s one of the very few moments in a couples engagement, wedding planning, wedding, and honeymoon that isn’t typically documented, and this is a great solution!

Having begun this venture in New York City in early 2011, Paparazzi Proposals is now all across America.


This is how Ambler describes the service:

– With every proposal we offer a consultation with ideas, maps and suggestions from our proposal experts. If you’re flying to town we can arrange maps and the consultation to be done by phone. We have planned 100’s of proposals so bounce your ideas off our team of experts and they can help and offer suggestions!

– On the day of your proposal we will capture the build up and moments before the big question! If you need an extra pair of hands organizing the finer details we are here to help, whether it’s having a picnic laid, organizing a gondola or just having a spot kept for you with some flowers we can help with any detail. We will then capture the build up before the proposal.

– You cannot re-create the moment you drop to one knee so let us capture your loved ones face as you ask her to marry you! Not only will she love having this moment to cherish forever but you can also share your engagement with family and friends.

-Share and Print: You will receive a CD of high res photo shopped images as well as our secure online gallery of the whole album that you can order prints from and share with friends and family.


Paparazzi Proposal’s prices range from $525 USD to $1150 USD based on the amount of time you want their photographer following you. Prints start at $15 for 10×8’s and go up in price and size from there. Frankly, for $525 for 2 hours of paparazzi photography, we think it’s worth capturing this unique moment. The photo results are always very raw with emotion, sometimes very comical, other times very touching and heartfelt. It will be interesting to see how Ambler’s Paparazzi Proposals will be replicated across the United States, in Canada, and around the world.


Lauren Chan is the Editor of the Bridal Guide.

[Photos courtesy of Paparazzi Proposals]

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